I'm going to disagree, lets look at when they first came out with that big price tag, only the people that had plenty of disposable income were the ones that bought them and it was a way to segregate themselves from those that couldn't afford them. The people that owned them talked them up like they were the best thing, in a way dangling that carrot in front of those that couldn't have them, so what did the ones that couldn't afford them do? They saved up for them and anticipated the day that they would own their very own MP40. Once they finally got them, I guarantee they weren't 100% satisfied with the functionality or what they got for their money (I know I wasn't), it was something they couldn't have and that made it larger than life, they made the conscious effort to do what it took to have it and to justify their efforts in saving every penny and wasting so much money, they jumped on the band wagon and said, "look what I could afford!" and what was everyone's response?... "that awesome, I wish I had the money for an MP40...." fast forward to today and spending that much on a pump is almost a rite of passage in this hobby now.
The fact that ecotech had something new and innovative went a long way in this hobby, I don't think that this was ecotech's marketing plan but they took it and ran with it and continued to be successful with all their other pumps and products.
I always hear that this is an expensive hobby and that if you can't afford it then find another.... I have a 125 gallon and ran a successful tank for years with just modded maxijets ($20 each used) and VHO's. I DIY'd everything that I could because I could never see the reason why some things are so expensive and couldn't justify spending the cash.
When I read statements like, "you have to spend money in this hobby...", "You get what you pay for..." I think that people are just regurgitating what they read somewhere else, not so much from experience but through other people's opinions.
I'm not trying to bash ecotech or anyone for that matter, all the pumps that I have in my tank are vortech but that's not what makes my tank successful, throwing money at this hobby doesn't equal success.
reefling,
I also owned korallias and never had a complaint with them. If you want my opinion, a pump is a pump is a pump, they all have their pluses and minuses, if you want controllability on a budget then you can get the hydors wavemaker like Deniz suggested, they will work great and within a budget. Some pumps run on AC, some are converted to run on DC, some have many programmable settings some have none, but don't let people discourage you by saying that you have to spend money or get a particular pump to be a major player in this hobby. Your knowledge, time and effort are going to determine your success.