I have to agree, $100! Where are the other companies doing their best to make these better and cheaper?
You want a knock-off lamp with a non-knock-off bulb, am I right? Haha, in all seriousness though - I don't understand why spending $100 on a single light fixture that is DESIGNED and WARRANTIED for using on/over/around saltwater is such a big deal. It really is the only fixture that I've come across that is designed to be attached to the tank like this - everything else is truly just home/commercial lighting appliances set up over an aquarium. Also, being a Japanese product, you have to be aware that that the dollar is at it's weakest YEN value... like, ever

and EMS shipping from Japan is not very cheap (believe me, I deal with it all the time). You have to consider our poor exchange rate, and the cost of shipping for AquaTouch to receive the goods, and consider that this is probably a Y5999-7699 unit.
When you do the math, running one or two of these w/an EcoXotic or NanoTuners bulb is all you'd need on any small cube-ish rimless aquarium (think 15-35gal). I'd rather spend $100/ea on 1-2 of these arm fixtures in that situation, than spend around $40-75 on a self-made rig and then find a way to mount/hang it in a manner that would actually LOOK nice. It took me a month to finalize my plans for my light rig and be happy with it's appearance - but obviously this will be up to personal opinion.
It really comes down to what you want.. and I prefer nice, clean, and integrated - for $100/ea you can have that. If I weren't utilizing so many bulbs over my aquarium, I would love to use the Neo Arm units - but the sheer cost and appearance of 4-6 of these on a tank is ridiculous
