PS I am looking to get a large tank shortly when I move and out of curiousity got a bid on the cost of a tank from ATM. Needless to say the price was not the best and I seriously doubt anyone truly interested in the hobby goes to them as their first choice for a setup. Their work seems tailored towards the individual who wants something pretty to look at and can shell out what it takes to have something unique without having to do the maintenance. I would think most people who want to tailor a tank after this show but care little for the hobby would be individuals who could afford to do the same. Sure maybe someone goes out and buys a 55 gallon tank for a dollar per gallon after seeing the show, but even if the stocking lists on the show were spot on, I can absolutely gaurantee that they would overstock it when they found out what they could put in it. Everyone wants tons of large beautiful fish and the person who doesn't care about the hobby is going to get them no matter what they are told. The best you can hope is that the costs add up so fast they give up. It makes me sad to enjoy a hobby so much and see people get so wound up over something they can't control and act like somehow what they do is more meaningful. Yes, these are delicate animals but all animals suffer this same neglectful fate. How many dog owners are there that own three dog toys, buy the cheapest dog food at wal mart, and never exercise their dog all of which leads to health issues, poor life quality, and often early death. For every one reality show with a fish tank there are hundreds with dogs where the animal is never shown getting quality care and I'm sure somewhere people complain about this too. Anyways, my point is that the issue isn't television its the owner, people want things cheap and to their specifications and honestly if you want that to change people have to want to understand the hobby which they wont without shows like this peeking interest. Once people start to recognize then standards come about for the care of the animal. I think this is an extremely intriguing and special hobby so why not share it and honestly the best way to instill responsible reefkeeping habits is by talking to new hobbyists and helping them out. There is a reason colleges teach using a knowledgable PERSON not a televsiion show. There is no way to make marine keeping exclusive and in my opinion I feel that is what some (definately not all or even most) people having issue with the show are trying to do. No offense aquagoddess but it makes me a little sad that they have trade secrets about how to successfully keep fish as much as anything because this is a hobby that works best built on collaboration. Anyways, I love this hobby and honestly hope that no fish have suffered because of this show but I see this as a cost/benefit scenario and right now it seems to early to judge to which side this will actually tip. (On a side note I am pretty sure that finding Nemo made keeping aquarium fish seem immoral... so really it doesn't matter what the message is just how people choose to percieve it)