I think Emora's right in the sense that as responsible reefkeepers, or even fish keepers in general, or, well, anyone who would keep any live animal, period, should probably feel a little insulted by the way they treat the fish in this show.
I do find it funny that the other day I was watching the show with a few friends of mine who don't keep pets at all, much less any sort of fish, and one of the things they said was "Hey, aren't they supposed to wait a while before putting in the fish? Won't that kill them right off the bat like that?"
So while maybe there are other factors to the show we don't know about, even someone who has no experience in the hobby at all even says "Hey, there's something wrong going on here."
I do think they build some excellent aquariums, and their ideas are completely outside of the box (No pun intended). But then again, they're doing what they're getting paid to do, and that's entertain.
And ultimately I'm not necessarily sure anyone can be faulted right now for making money when right now is one of the hardest times to find a reliable avenue to do so.