Here are the possibilities.
1) The float is raised, if the float is up from water raising the float, this is the cause. The float is what activates this alarm.
2) The float is installed incorrectly in the magnet holder. The post and black ring in the float should face up, they must be installed in the larger C shaped clip, the bottom of the two magnet holders (inside and outside) must line up. The float switch is a magnetic switch, stray magnetic fields will activate it. The large C clip is in a shielded position when the magnets are properly lined up.
3) The controller itself is near a magnet, it should be at least 1ft away from the magnet holder or any other magnet.
If it is the 1st cause and it is overfilling, any additional details you can provide on tank size and how the unit is installed will help me solve this.