I advocate using about 150g per 100 gallons and changing it every few days until you see noticeable improvement in the algae (or cyano) problem you are trying to control/eradicate. Then you can leave it in for a week or so. Although some reefers don't like the aluminum based products becasue there is some possible damage to corals from the dusts from these products, I believe using these products for the first few batches followed by a switch to the GFO on the third or fourth batch helps to put the algae into a faster decline. (it turns pale/whitish in coloration).
***** I don't really have test data to back this up, just experience. ****
I think it has something to with rate of absorption rather than capacity of the media. With the Al based products I can get higher flow rates through the media, so I think it can drop the PO4 levels faster (even if (when) the PO4 level measures ND on the test kit). I beleive the rate of adsorption by the Al-based products is farily constant until it becomes expended.
For the GFO, I believe when it is first placed in the system it has a very high adsorption rate that is not PO4 level dependent. However after a day or two in the system, I think many of the active sites on the GFO become coated and it shifts (from an exponential adsorption rate) to a slower (e.g., first order (I.e., to a PO4 level dependent)) adsorption rate. At this lower adsorption rate while GFO is likely good for maintenance (I.e., running for a week or two or even up to month to counteract regular feedings in a clean system), I don't think its really good for rapidly dropping the levles in a polluted/ problematic algae system at this slower rate. So by changing it out for new media frequently, I think you can push the PO4 level lower in the system much faster.
I hope this info is helpful.