http://algaescrubber.zohosites.com/
I'll be keeping this updated appropriately, as best I can.
Never scrub the screen back to bare white. There's no reason to clean any more often than every 7 days unless you are getting black oily growth which is like a thin film that otherwise does not come off. This is really rare. Swiping off a brown/reddish "slime" with the palm of your hand or with a few passes of a soft toothbrush is OK too but no hard scrubbing.
You should let your screen grow as long as possible. This takes some experimentation and varies depending on your build and the age of your screen/system.
If you choose to do interim cleanings, they should be minimal and you should leave all possible green growth alone, and then consider that the start of a new "cycle" and really consider not touching the screen for at least 5 days, if not 7.
I think a lot of people over-estimate what is considered enough growth to mandate a scraping/cleaning. A thin mat of growth does not block light very much, and that is really the reason why you want to clean - to prevent light blockage from thick growth.