I guess my point is that out of the box, an Osmolator is pretty sweet. Here's what you'd need to buy if you were to put something together that's equivalent:
1. BoB (or build your own)
2. Small pump with tubing
3. Optical sensor
4. Back-up float switch
5. Another float switch (on the top off container to simulate a run dry scenario, or buy the same Tunze pump)
6. Magnet mounts
7. Small buzzer or alarm (Osmolator has a loud alarm telling you when the water is too high)
8. All wiring and connectors
9. Time sourcing the parts, putting it together, and programming
For DIYers, it's not a big deal. For others, it's just a lot easier to buy one that's pre-built and partially pre-programmed with its own control box, with lights telling you when it's on, when there's an emergency, high and low water levels, etc. Obviously we're going to pay a premium for this. While I definitely agree it could be DIYed and is cheaper, I just don't know how much cheaper it really is when you take into account the labor involved, so I can't agree that it's "Kind of useless to plug a stand-alone ATO."