Grue,
"Endor Star" is just a brand name made up by Luxdrive, and it IS simply Luxeon Rebels mounted on star boards. You can get Endor Stars with a wide range of colors and bins of Rebels mounted on them, singly or 3-up. In other words, you can get pretty much any Rebel you want, branded as an Endor Star, and it's 100% exactly the same as buying the raw Rebels and mounting them yourself.
But, of course, since the Rebels are really tiny, fragile, and surface mount, it would be pretty hard for the average joe to mount them himself.
The coolest white Rebel available is the "Cool-White" color, which is rated at a minimum 4500k, typical 6500k, and maximum 10,000k. They do have a color bin structure, but none of the vendors selling in small batches to hobbysts are advertizing which color bin the product is, so it's pretty much impossible to get "10,000k" Rebels - wether you buy them on raw, or mounted under the Endor Star brand name. Having bought a bunch of them from a few different sources, I'm guessing that most are WO or XO color bins, which is smack dab in the middle of the range, and more or less a 6500k color. Which is roughly equivalent to the WG, WD, and WC XR-E color bins people are getting from places like dealextreme or ledsupply.
In the end though, I hope the point is clear that Endor Stars are simply Luxeon Rebels pre-mounted on star boards, and regardless of which product you buy, your color choices are the same, because the actual emitter is exactly the same.