I don't think the name issue is much of the problem. I doubt 1 in 100 people even buys a coral because of the name. The issue is that the best looking corals have been named and people talk about them because they are cool looking. Most of the boring brown (I know I just offended many people) zoanthids/palys that are out there are not named, because nobody cares about them. They do not make a person look at the tank and think, wow, how beautiful. People are willing to pay the high price because the availability of these nicer looking corals is low. Take purple hornets for example, I have yet to see one in a shop. Online you can buy them though, at very high prices. I honestly don't even think they are one of the best looking out there. They are neat with the fine green ring, but you can find better for that price. But if you want something that every joe under the sun doesn't have, there you go. Can you really blame somebody for wanting to find a good looking coral? I would love to find some softball sized amazing colored colonies for sale for $10 but that ain't happening.