Neither? It's a process that does things. It cools the water, which may or may not be beneficial at any particular time (e.g. I cool my tank via evaporative cooling with a fan and temperature feedback, so when my tank is too hot, it's beneficial, when my tank is at temperature, it's not beneficial). It increases salinity, which also may or may not be beneficial. If I have a fish in quarantine at a lower salinity (like 1.018 sg for example) and I'm trying to bring it up to reef salinity slowly (1.025-1.026 sg), then evaporation is beneficial, if I'm trying to maintain a small tank at an appropriate salinity without an ATO, it's not beneficial. See where I'm going?
Increased oxygen exchange? Not really buying it. Sure blowing a fan over the surface of the water might have the effect of increasing fresh air circulation over the top of the water and therefore increasing oxygen concentration, but that doesn't have anything to do with evaporation, just the fan -- evaporation is a bystander in that instance. Even then, it depends on whether or not you get adequate air exchange without the fan. I guess what I'm trying to say is it is a process that happens, we can take advantage of it in several instances, and must mitigate its effects in others, but calling evaporation objectively "good" or "bad" isn't really possible.