They're interesting little fish. I was also wondering about their possible sensitivity to MH and other intense lighting...on the other hand, that might make them ideal for a non-photosynthetic tank. The red eyes are a little disconcerting, but otherwise the fish look normal and healthy, IMO; their bodies and heads are a nice natural shape, and the coloration is actually quite pretty.
I'm old-fashioned and tend not to care for anything more "designer" than misbars (which are naturally occurring, I know), but honestly I don't see where these fish are any worse than a lot of the specialty clownfish that are so pricey and popular--platinums, nakeds, "stubbies", etc. (and really, I think the "stubbies" are just awful. The last thing a responsible breeder should do is perpetuate deformities--ORA just had a marketing genius who figured out a way to make money off of culls, if you ask me.) But humans love novelty and status, and some people will pay big bucks to own an animal that no one else does.