Is heavy photoshopping of corals-for-sale illegal ?

ReefPharmer

Active member
So we all know that "most" pro shops as well garage sellers photoshop. The extent of the PS differs but I don't know another field that accepts blatant misrepresentation of items as standard.

How many times do we hear the "corals look different under your lights", "corals stress from shipping", "your monitor isn't configured properly", "it's July and the ozone layer is thinner in your neighborhood" but sometimes (a good percentage of the time), the picture you bought will never show up in your tank because it's not real.

I contend that sellers who misrepresent the colors are committing fraud and could/should be taken to small claims court. Purposeful misrepresentation for financial gain is a crime and at least can be taken to civil court. On a larger/consistent basis, it can be a criminal offense. When sellers rename coral and photoshop, we are essentially buying the picture since the "named coral" doesn't have anything to compare to.

I am sure some of you are shaking your heads and that's fine. Ask the thousands who paid for one thing and got another or "browned" coral which never colored up even though the parameters are fine, and you would likely hear frustration and anger. If someone sold a scopas tang as a black tang with a picture at night or under blues, people would freak out.

I am mostly against regulation but when the hobby is pretty much like the Wild West, there should be some standard set. Whether it's a white card in the picture or RAW format, we, as consumers, should have access to unadulterated images. Borrowed this image from somewhere ..

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Is heavy photoshopping of corals-for-sale illegal ?

You arent purchasing her looking only at one picture. If you did buy off of one pic and they dropped off an oxen, you'd have a case, my friend


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I guess if you could prove they gave an unreasonable presentation that differed from the product you could go to small claims court although the cost of that is probably higher than the piece in most cases for the average buyer.

But it is like when you buy clothes "fabric color may differ from online image". I guess an exact match can't be expected?

People sell all sorts of garbage shirts using digital mock-ups and they don't get prosecuted especially if it is produced in a country where such behavior isn't chastised.


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One can sue for court costs in small claims. The cost of some corals make it worthwhile when it's a grand per several frags.
Plus you can return the shirt if you don't like it or the color doesn't match what you were expecting


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Yeah that is why I said most not all :) like I've seen someone on RC post on here that they bought a frag and it totally wasn't the color posted in the ad (pics were in the post) but they didn't spend thousands so unfortunately small claims court wouldn't be worth it. I feel like the majority of cons are going to happen in the smaller price range because they know they can get away with it here and there. It is wrong in my book.

And yes about shirts but some places don't let you return products because they are garbage fraud sites. I'm sure you've seen like a million ads on Facebook for trendy shirts. At least I do they are all over my feed maybe I got targeted lol. I guess it is a poor analogy but I was thinking how a shirt is often $30 and a coral frag can be as well. Quick con


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I have posted many pictures and sold a good number of frags on my local forum. Do I use PS? You betcha. Just enough to remove the overall bluish cast that reef lights generally have. I try to make them look as close to what I see with my own eyes as I possibly can.
 
I'm with billdogg. If I don't photoshop the frags I'm selling (locally), they don't look remotely like they do in person.

If you buy a frag from a site that has photshopped to an unfair amount, I'd do 2 things, 1) I'd never buy there again, 2) I'd call them out on it both at their site if they have feedback and on any sites you post at regularly.

I've bought a few that are a bit over the top, but I can live with a little embellishment. After all, it is advertising, and if you believe everything you see in ads, you are living a very foolish life.
 
That's why you buy from reputable sources only. I also like seeing people leave reviews about certain vendors; good and bad. That way we as a community can oust the liars.

I highly doubt you could ever prove enough to win in court. All the vendor has to do is put a little asterisk and some BS about color representation and you're done
 
if they are PS their coral pic and if they are smart i am sure they probably have a claimer in a fine print somewhere saying corals may look different under different light sources and may change under different parameters etc which would through the case out.
 
Have you never seen a McDonalds billboard? :lolspin:



I sure have and you are able to go into the store and request it to be remade to your liking. Which is not what happens when you buy frags online. I am sure if you ordered a Big Mac due to a pic and you got a smushed up/ different burger in the mail, there would be an outcry


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I sure have and you are able to go into the store and request it to be remade to your liking. Which is not what happens when you buy frags online. I am sure if you ordered a Big Mac due to a pic and you got a smushed up/ different burger in the mail, there would be an outcry


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That's funny because my bigmac never looks anything like the billboard.
And if I complained they would tell me to take a walk.


I was being half sarcastic. But to think that no other industry tries to represent their product at its absolute best under 100% perfect conditions that you will almost never experience is laughable.

That said, some coral vendors do go overboard. I just don't buy from them. It's pretty easy to tell which are over photoshopped.
 
Rule #1, picture tells a thousand lies. Rule #2. See rule #1.
The time and the court cost make it not worth going to court.

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Most are missing the point where as this field of interest seems to not only accept the misrepresentation of many but defend it as standard ugly norm that nothing can be done.

We are not talking about simple contrast adjustments that amount to adjusting down blues...
 
Using photoshop or any other digital tool to adjust color due to lighting is one thing. Using it to enhance colors outside of the tank environment and lighting is really cheating. It really is that black and white. Digital media requires some post processing almost everyone knows this.

Having said that I personally do not buy corals that are on the other side of enhancing nor so I buy corals with fancy new names. Scientific and local name please - leave the rest to others.
 
Most are missing the point where as this field of interest seems to not only accept the misrepresentation of many but defend it as standard ugly norm that nothing can be done.

We are not talking about simple contrast adjustments that amount to adjusting down blues...
No one say you have to accept it. You can always take the seller to court. You may win, but that doesn't mean the seller will pay up. If the seller doesn't pay, you need to go back to court again. What do you do when the seller is in another state? Frankly, I rather stare at my anemone waiting for it to poop.


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its not the hobby thats the wild west, its the internet, and the internet will always be the wild west, even more so if youre buying from private sellers and not major companies.

i suppose you could take it to court but wouldnt it be in the best interest of the courts time and taxpayers dollars if you just be careful who you buy from?
 
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