Videsilva is either trolling or incompetent. This entire thread is about how man made rock is transformed into incredible real ocean rock (The final product). And given that the rock attracts life ten times faster than aragonite based rock suggests that it's perfect for Gulf of Mexico aquaculture rock. After the aquaculture process the rock looks nothing like it did before being submerged. As I've mentioned before in this thread, there is no comparison to the aforementioned process and your LFS who simply put it in their saltwater vat, so stop trying to make one. We all know this rock does not look as nice as dead coral "before" the aquaculture process, but it completely transforms once all of the barnacles, tunicates, feather dusters and sponges begin to grow.
What I wonder is why your sole "friend" on here is Richard, your contributions to RC have been minimal and then you come on this thread bashing his product. Even after it's been explained to you (which you could have read the thread), you either still don't get it or are trying to sabotage this thread/his product. Either way, I suggest moving on and don't buy the product.
Edit: And just to clarify, the rock is purple prior to being submerged. Not brown.