Wow, it's called free enterprise. Just because he marks things up does not make him a rip-off artist, it makes him a businessman.Why do you think he's such an evil person? He sells outstanding corals that you don't see often. He also breeds fish that no one else has been able to, something that is very important to this hobby.
Let's pretend this is a hobby, not a science project. Buy what looks good to you and what you can afford.
First, I'm not saying anyone is an evil person, just rip off artists.
"Many have heard about him the myth the legend a giant of a man who has the largest private collection of exotic corals."
Is the above statement honest or a lie? Does it use false information to advertise something?
Or just take the entire concept of a "Limited Edition" coral. Limited Edition means that it is limited, which can not possibly be accomplished when no one knows how many are in existence (especially when it is known to already exist in other peoples tanks). If you sell someone something, and tell them it is limited, but you have zero control over how many are put into existence, then it is a lie, it is not limited. Any other venue, someone releasing something "Limited Edition" can be asked the key question to limited: "How Many?". By definition, something "Limited" has a set number in existence, these corals do not meet this definition thus it is false advertising.
Here is an example from California Civil Code, not sure how this pertains to corals, but just to give an example of how the law feels about "Limited Edition" things:
(6) "Limited edition" means any collectible that meets all of the
following requirements:
(A) A company has produced a specific quantity of a collectible
and placed it on the open market.
(B) The producer of the collectible has posted a notice, at its
primary place of business, that it will provide any consumer, upon
request, with a copy of a notice that states the exact number of a
collectible produced in that series of limited editions.
(C) The producer makes available, upon request of a consumer,
evidence that the electronic encoding, films, molds, or plates used
to create the collectible have been destroyed after the specified
number of collectibles have been produced.
(D) The sequence number of the collectible and the number of the
total quantity produced in the limited edition are printed on the
collectible.
So I argue no coral should ever be called Limited Edition.
Arguing about this topic seems to be like arguing politics or religion though, no one will ever change each others minds once they have made it up. I'll stop derailing this thread now, sorry about that lol. There is another thread on RC strictly for this topic.