I don't like it too well. I got it for free with my clown from petco. The chunks are WAY too big for her little mouth for the most part >.< I have to dig through for the small pieces so she can eat them. I usually feed frozen.
ingredients

I don't think they're great. . .) fish protein concentrate, wheat flour, krill meal, soy protein isolate, corn flour, brewers dry yeast, cane molasses, squid meal, dicalcium phosphate, spirulina, paprika, fish oil, astaxanthin, manganese proteinate, zinc proteinate(what is a proteinate?) copper proteinate(copper???????) calcium iodate, iron proteinate, cobalt proteinate, calcium carbonate, sodium selenite, vitamin a acetate, vitamin d3 supplement, di-alpha tocopheryl acetate(vitamin e supplement) bisulfite complex(source of vitamin k activity) folic acid, thiamine mononitrate, pyroxine hydrochloride, biotin, l-ascorbyl-2-polyphosphate(source of vitamin c) betaine, choline chloride, ethoxyquin
*cracks knuckles*
Lessee: My usual "dirt source" on low quality ingredients doesn't even HAVE [fish] protein listed >_> Needless to say it is probably way low quality given the rest of the food there.
For fish MEAL however:
AAFCO: The clean, rendered, dried ground tissue of undecomposed whole fish or fish cuttings, either or both, with or without the extraction of part of the oil.
Like with all other animal sources, if a type isn't specified, you never know what type or quality of fish is used.
According to US Coast Guard regulations, all fish meal not destined for human consumption must be conserved with Ethoxyquin (unless the manufacturer has a special permit). This preservative is banned from use in foods for human consumption except for the use of very small quantities as a color preservative for spices. So unless the manufacturer either presents a permit or states "human grade" fish or fish meal is used, you can be pretty sure Ethoxyquin is present in the food even if it is not listed.
Just like ANY OTHER meal that is present in food, basically the crap off the slaughterhouse floor that doesn't have enough nutritional value to be used as anything else. So they just toss it in a blender and sell it for profit to pet food companies. I'm assuming animal protein is sorta similar. Just inexpensive stuff that still has protein attached. Plus it's concentrated, which is never better.
Wheat flour(closest I could find was wheat middlings)
AAFCO: Coarse and fine particles of wheat bran and fine particles of wheat shorts, wheat germ, wheat flour and offal from the "tail of the mill".
An inexpensive byproduct of human food processing, commonly referred to as 'floor sweepings'. An inexpensive filler with no real nutritional value.
Krill MEAL(see above)
For the isolates. . . This is a dog food site, and I can't even FIND any sort of "isolate" on the site. >_> Kinda like the fish protein though, given other low quality ingredients I'm assuming it isn't great stuff.
Corn flour: Couldn't find what it was exactly, BUT I know from another fish forum that corn is nearly indigestible to fish, and a few people on it(cichlid forum) had mentioned that it gave their fish problems with constipation.
Brewers yeast: the only similar thing I've found is the rice. Which is not good since it is just waste from processed rice, thus a lot cheaper.
cane molasses:
AAFCO: A by-product of the manufacture of sucrose from sugar cane. It must contain not less than 43% total sugars expressed as invert.
Sugar or sweetener is an absolutely unnecessary ingredient in pet foods, added to make the product more attractive. Continuous intake can promote hypoglycemia, obesity, nervousness, cataracts, tooth decay, arthritis and allergies. Pets also get addicted to foods that contain sugars, so it can be a tough piece of work to make them eat something healthier.
a lot of the other stuff I couldn't find on that site. . .
Menadione Sodium Bisulfate
Vitamin K3, synthetic vitamin K.
Feed grade. Also listed as Menadione Dimethyl-Pyrimidinol Bisulfate, Menadione Dimethyl-Pyrimidinol Bisulfite, Menadione Sodium Bisulfate Complex, Menadione Sodium Bisulfite and Menadione Sodium Bisulfite Complex.
Unnecessary ingredient in dog food. This synthetic version of vitamin K has not been specifically approved for long term use, such as in pet food. It has been linked to many serious health issues. More Details say that it causes a crap-load of bad stuff in animals.
Ethoxyquin
6-ethoxy-1,2-dihydro-2,2,4-trimethylquinoline. Antioxidant; also a post-harvest dip to prevent scald on apples and pears.
Originally developed by Monsanto as a stabilizer for rubber, Ethoxyquin has also been used as a pesticide for fruit and a color preservative for spices, and later for animal feed. The original FDA permit for use as stabilizer in animal feed limited use to two years and did not include pet food, but it falls under the same legal category. It has never been proven to be safe for the lifespan of a companion animal.It has been linked to thyroid, kidney, reproductive and immune related illnesses as well as cancer, but so far no conclusive, reliable research results either for the safety of this product or against it have not been obtained. Monsanto conducted research years ago, but results were so inconclusive due to unprofessional conduct and documentation that the FDA demanded another study. There are currently several studies underway to determine whether Ethoxyquin is safe or not, and until those studies are completed, pet food suppliers may continue to use Ethoxyquin. This is how things stand after about 6 years, and no new details have emerged so far. unavoidable in fish food unless frozen unfortunately. also IS NOT LEGAL in human food consumption.
Also, copper??????? I thought that was god-awful in reef tanks. Or is it just that it's the proteinate or something that makes it safe?
http://www.dogfoodproject.com/index.php?page=badingredients
This is an AWESOME site to check the good vs. bad stuff in your pet's food. Kinda disgusting to realize what goes into "cheap foods" that are supposed to be good stuff.