sk8ter20art
New member
Most brick & mortar businesses require location determined by real traffic study.
After location capital is required, true capital will see a small business survive the first 5. Most start with limited capital.
Fish stores have limited market
General pet store has more diversed market
Brick and mortar and or home based fail due to lack of patience, lack of capital, inadequate planning of other critical specs.
Fish stores are not the only low margin businesses.
Supermarkets
Gas stations
Fast food chains
Etc
The trick is setting it up right and once you do expand into multiple locations.
Easier said than done but in low margin businesses volume and multiple locations is the model that works, the model that has most owners living very well.
I have never met any Dunkin Donuts owner that only has one coffee shop....
I have been to many stores in Georgia and Florida and the ones that have really good reviews are all "aquatic only" either do saltwater only or salt and fresh. At the moment my shop is the only aquatic only store in town, there are a few other general pet stores that offer a small selection of saltwater. We hear from a lot of our customers that they feel ignored at the general pet stores because they have too many different animals or are focused on dog grooming.
Many lfs that have been too have just been "in town" they are not in shopping malls, or extremely high traffic areas. I think most of that is due to higher rents for popular/busy areas. I do think if the store is in town more people will stop by while out doing errands or too/from work.
At home business can be sketchy for both the seller and buyer. There are some wholesalers that will not sell to a business unless they have a real storefront. They have less overhead since they are only paying as a residence.