Jay, I think the issue is that people generalize, and then the media picks it up, and then it becomes "fact". You and I both know that boulder corals can be ancient and branching sps not so much, but go to any coral reef in the world, and people will quote (and remember) only the most outrageous facts. Thus, sps gets lumped together with boulder coral as being almost infinitely old, and the next thing you know the world has banned trade in sps corals because they are a fragile, ancient, and irreplaceable resource. (All my hyperbole) The reality can be very different, especially with the advent of coral "farming" where tips of sps colonies are removed and grown out as mini-colonies in separate facilities, while leaving the parent colony relatively unharmed out in the wild.
The same can be said for tridacnids. A few ancient individuals are found to be 200 years old, and the next thing you know all clams become "ancient" and all trade in them is banned (despite the fact that the primary pressure on their population is due to fishing). Suddenly a garage aquaculture operation starts up and low and behold - a marketable clam can be grown in a sustainable fashion in less than three years! Amazing what science can do once you shelve the urban legends.
I can see it coming... anemones are the new "protected species" because they "live for 100's of years" in the wild (no facts needed).
P.S. Don't get me started with Serissa foetida