Feh. Hadda work all day (busy, busy sundays), THEN go eat dinner with the in-laws (birthday dinner for a relative). Sooooo much to reply to, most of it I'm gonna have to skip for the sake of practicality.
Gary, I never felt much love from you, anyway, so it's no surprise to me you would be one to take my original post (a reply to a question that went ignored by you), and then say I have a "passion" for an argument. There WAS no argument from this end. The "argument" started (as usual) when certain people don't like what I say. Furthermore, your "facts" are no more so factual than my "opinions" (which, by the way, I never stated were "facts" but rather, "answers"- answers to a question. Facts are nothing more than theories that have yet to be disproven. If you want to BELIEVE everything you are told by your friends at the LFS, then go right ahead. In business, people sometimes tell you that which they want you to know (or believe). It's called diplomacy (many would say I lack it, entirely!).

I hear different things in response to the same questions asked from the same people you ask them from. And to be honest, G-flat, the instruction on "marketing skills" is unnecessary. Since I had a store full of people all day today, it's quite plain to me that *I* know how to "market" myself and the products and services I sell, JUST FINE. If YOU and your friends don't like me or my opinions, you can ALWAYS ignore my posts, and spend your money elsewhere- I'm totally cool with that. NONE of this has ANYTHING to do with the original question, or my answer to it (which I appreciate all the publicity to, by the way).
Further, my statement that I'd been involved with the MTRC at it's beginning was to show my perspective to the original poster or anyone reading the post who may not know me or from whence I gather my opinions- NOT to prove anything to the rest of you, whom are so eager to read too much into it. It's no more "silly", as fishdoc said, to bring it up than it is for him to go on about how many people view this forum (in and of itself a form of bragging- which isn't what I was doing).
Why are you all so defensive, anyway? If you are all so supportive of the LFS, then I'm wrong, and it's a dead issue. Perhaps my original sin was simply hitting a little too close to home.
I will agree with many of you about ONE thing, for sure... I've told more than one local shopkeeper that the nature of the beast is changing. The original post wasn't meant to delve into all the REASONS LFS can't compete with the 'net- but it jumped tracks and quickly went that way, didn't it? But I TOTALLY agree that brick-and-mortar retailers are going to have to completely overhaul the way they do things, or they will die. Again, we're seeing WAY too many "mainstream" businesses recede right now, and it should be a scary thing for us ALL. I keep hearing the same reasons over and over for purchasing on-line (chiefly, that being that no individual wants to purposefully pay more than they have to). The problem is, it's all connected! The value of EVERYTHING is reduced to the lowest denominator. Meaning, if "x" brand of metal hallide lighting is purchased on-line from "y" company for, say, a hundred bucks, then EVERYONE in the world instantly values this product at $100. Never again can anyone sell this fixture for MORE than $100. without the ugly accusation that they are "ripping someone off". Well, if you used to make your living selling this fixture by marking it up, you then have to sell something else. But eventually, EVERYTHING in the WORLD is going to be sold on-line or by Wal-Mart, at the LOWEST price possible, to everyone, everywhere. Then, if you don't work for Wal-Mart, a shipper, or some similar, stripped-down industry (such as coal-mining), you will be in trouble! Our "market" economy was BUILT on the idea that we could create fiat money and sell things at prices higher than we paid for them! When the world has access to "wholesale" prices, there will be an awful lot of displaced persons competing for whatever job it is you think you have a lock on, now!
Listen, everybody... This whole thing has been a reminder to me why I quit posting, anyway. I popped in, saw a question that had gone unanswered, felt I had a answer for said person, and then I was shown that people aren't allowed to have opinions. You win. I'm out. Take your ball and go home, now! Post whatever you want- it will go unchallenged.

)))
Happy reefing!