Giovanni
AKA Flippa
Giovanni and I are in the same boat. Where I live, an LFS is hours away. While DDs refund policy is definitely nice, and I've used it on several occasions, for me it's also about seeing THE fish I'm going to get. That's as close as I can get to picking out a fish at an LFS without having to make that long drive. While there are a few other sites who have wysiwyg, their listings are usually very sparse, so I'm stuck with DD whether I like it or not, lol.
I also like knowing exactly when new fish will post. I like getting the email telling me what is coming and the one telling me what posted at 5 pm central. I like knowing exactly when my fish will ship. I like knowing my fish are pack very very well. I like being able to get a refund to my CC. Most other vendors guarantee is for onsite credit only. I also like that if I spent enough for the shipping to be free (I always get free shipping) and a fish is lost, I am getting a full refund. Not sure you get a CC refund or full credit from others.
There are people here who make their dislike of LA and DD clear every chance they get. That is cool with me, but it would also be cool if they did that in another thread, not one clearly devoted to DD.
Here is one of my favorite fish I purchased from DD.