D-Nak, why is getting a bleached gig any different than the other thread going on where a red was shipped instead of the purple one ordered? LA told them to keep it or give it away and they will send a replacement as soon as they can, because what was shipped wasn't what was ordered. IMO it's the same thing, the OP didn't get what he ordered.
IMO if the sellers want to sell bleached anemones they should sell them at a much reduced price.
I don't want this to become an ethics debate, but since you asked, I'll give my opinion.
First off, I completely agree that bleached anemones
should be sold at a reduced price, because there is a recovery period that the new owner has to deal with.
Regarding Live Aquaria Divers Den and Live Aquaria, they are different businesses in different locations with different business models. When you buy from DD you're paying a premium because you're purchasing a WYSIWYG item. You're also buying an anemone that's been in quarantine and should be healthy enough to be shipped without issue.
On the other hand, Live Aquaria items come straight from the wholesaler -- this is a way to keep costs down. They also have a generic description with a stock photo, and also note "Due to variations within species, your item may not look identical to the image provided."
For both places, the guarantee is as follows:
"14 day guarantee: If your fish, coral, plant, or invertebrate doesn't arrive alive and stay alive for 14 days, we'll credit your account or refund your money."
No where does it state that they'll send a replacement. But given the premium people pay for DD items, I think customer service technicians are given leeway in terms of what they are allowed to do to keep a DD customer happy (and are therefore more likely to make another DD purchase in the future).
In the case of the red haddoni, it was a DD purchase that they screwed up -- they sent the wrong item. They could've easily just refunded the money, but instead offered to send a purple haddoni when they had one. To me, that's going above and beyond, and should definitely NOT be the expectation. But from a business perspective, it also locks up the money the customer paid and depending on the wholesale cost of both anemones, there still might be a profit to be made (though I doubt it because red haddoni aren't cheap).
IIRC, a tan gigantea from DD when they have them is roughly twice as expensive as one from LA. To me, that's a nice profit for sending it to WI, putting it in QT, and then taking a photo of it. Multiply this by all of the items available via DD, and you can quickly see that there's a profit margin that DD can use to keep customers happy. This is simply not the case with LA purchases.
Had we not heard the story of the red haddoni, I think most of us would expect that LA would just refund the OP's money.
So, in short -- yes, the OP didn't get what he ordered and has every right to complain -- but it doesn't warrant another anemone by default.